San Diego Entrepreneur Launches Clean Men's Grooming Brand Standard No More

Standard No More, a new men's grooming company based in San Diego, has officially launched its direct-to-consumer product line. Founded by local entrepreneur Chad Olson, the brand aims to provide high-performing grooming essentials made with premium, organic, and naturally derived ingredients.

According to a company press release, Olson was inspired to start the business after examining the ingredient list on his son's hair pomade. Concerned by the presence of synthetic fragrances, parabens, and petrochemicals, he set out to develop clean alternatives that do not compromise on performance.

The initial product lineup includes shampoo and body wash, hair styling wax, clay, and cream, body spray, and a multi-use oil for hair, face, beard, and skin. Standard No More formulates its products without sulfates, phthalates, parabens, or synthetic fragrances, opting instead for a signature scent made from pure essential oils.

The San Diego startup sells its products directly to consumers through its website. Moving forward, the company plans to expand its product offerings while maintaining its focus on ingredient transparency and clean formulations.

The original announcement was issued by Standard No More via PR.com. Read the source.